Hello.

Inspired by art and architecture and shaped by a background in advertising and editorial design, I’m known for bridging strategic thinking with refined creative execution. I bring a thoughtful, collaborative approach to every engagement—whether guiding cross-functional teams, streamlining operations, or elevating brand expression. With a foundation in both marketing leadership and creative direction, I specialize in delivering work that’s visually compelling, strategically grounded, and built to perform.

Open to creative leadership roles where vision, strategy, and execution align.

hello@allisonbsmith.com

S K I L L S

Core Skills
Creative Direction
Visual Storytelling
Brand Strategy
Design Systems
Brand Development
Typography

Technical & Production
Print & Digital Production
Digital Marketing & Campaigns
Signage Systems
Presentation Design
Web & UX Design

Collaborative Strengths
Creative Operations
Project Management
Stakeholder Engagement
Cross-Functional Collaboration
Vendor Oversight

E X P E R I E N C E

Creative Marketing Consultant / Creative Services Manager
Related Ross • West Palm Beach, FL & Remote
January 2022 – Present

Brand Design & Creative Marketing Consultant
Blue & Co. Design • Remote & On-site
June 2016 – Present

Director of Marketing / Creative Manager
Stonebridge Country Club • Boca Raton, FL
September 2020 – December 2021

Design Director
Norton Museum of Art • West Palm Beach, FL
May 2018 – February 2019

Managing Director / Director of Marketing & Creative Services
TSC Strategic Communications • Stuart, FL
January 2017 – May 2018

Vice President of Marketing
New Mexico Partnership • Albuquerque, NM
November 2010 – June 2016