Hello.

I’m Allison, a brand director and creative marketing leader with more than 15 years of experience shaping, governing,
and evolving brand identities across luxury real estate, hospitality, arts, and lifestyle sectors.

Inspired by art and architecture and grounded in advertising and editorial design, I’m known for bridging strategic thinking with refined
creative execution. I bring a thoughtful, collaborative approach to every engagement—whether guiding cross-functional teams, streamlining operations, or elevating brand expression. With a foundation in both marketing leadership and creative direction, I specialize in
delivering work that’s visually compelling, strategically grounded, and built to perform.

Open to creative leadership roles where vision, strategy, and execution align.

hello@allisonbsmith.com

S K I L L S

Core Skills
Creative Direction
Brand Strategy
Storytelling
Design Systems
Brand Development
Typography

Technical & Production
Print & Digital Production
Digital Marketing & Campaigns
Signage Systems
Presentation Design
Web & UX Design

Collaborative Strengths
Creative Operations
Project Management
Stakeholder Engagement
Cross-Functional Collaboration
Vendor Oversight

C O M M U N I T Y

CreativeMornings Palm Beach
Team Member

Sparrow Supper Club
Co-Founder

TEDxABQ Women
Curator & Operations

TEDxABQ
Event Coordinator

E X P E R I E N C E

Creative Lead & Development Marketing Consultant / Creative Services Manager
Related Ross • West Palm Beach, FL & Remote
January 2022 – Present

Brand Director & Creative Marketing Consultant
Blue & Co. Design • Remote & On-site
June 2016 – Present

Director of Marketing / Creative Manager
Stonebridge Country Club • Boca Raton, FL
September 2020 – December 2021

Design Director
Norton Museum of Art • West Palm Beach, FL
May 2018 – February 2019

Managing Director / Director of Marketing & Creative Services
TSC Strategic Communications • Stuart, FL
January 2017 – May 2018

Vice President of Marketing / Marketing & Media Manager
New Mexico Partnership for Economic Development • Albuquerque, NM
November 2010 – June 2016

Marketing Director
Grubb & Ellis New Mexico • Albuquerque, NM
May 2009 – November 2010

P R O F E S S I O N A L

AIGA Miami
Member

V I E W C R E A T I V E D E C K