Hello.
I’m a multidisciplinary creative with over 15 years of experience leading brand, design, and marketing initiatives across luxury real estate, hospitality, the arts, and lifestyle sectors. Known for bridging strategic thinking with refined creative execution, I bring a thoughtful, collaborative approach to every engagement—whether guiding cross-functional teams, streamlining operations, or elevating brand expression. With a foundation in both marketing leadership and creative direction, I specialize in delivering work that’s visually compelling, strategically grounded, and built to perform.
Open to creative leadership roles where vision, strategy, and execution align.
S K I L L S
Core Skills
Creative Direction
Visual Storytelling
Brand Strategy
Design Systems
Brand Development
Typography
Technical & Production
Print & Digital Production
Digital Marketing & Campaigns
Signage Systems
Presentation Design
Web & UX Design
Collaborative Strengths
Creative Operations
Project Management
Stakeholder Engagement
Cross-Functional Collaboration
Vendor Oversight
E X P E R I E N C E
Brand Design & Marketing Consultant
Blue & Co. Design • Remote & On-site
June 2016 – Present
Creative Services Manager
Related Ross • West Palm Beach, FL & Remote
January 2022 – August 2024
Director of Marketing / Creative Manager
Stonebridge Country Club • Boca Raton, FL
September 2020 – December 2021
Design Director
Norton Museum of Art • West Palm Beach, FL
May 2018 – February 2019
Managing Director / Director of Marketing & Creative Services
TSC Strategic Communications • Stuart, FL
January 2017– May 2018
Vice President of Marketing
New Mexico Partnership • Albuquerque, NM
November 2010–June 2016
© 2025 Allison Smith. All rights reserved.