B R A N D S T R A T E G Y & M A R K E T I N G

New Mexico Partnership

As the state’s economic development marketing organization, the New Mexico Partnership needed to clearly communicate its mission to attract and retain high-quality businesses across both rural and urban communities. I led the development of a refreshed visual identity and marketing strategy to position New Mexico as a competitive, vibrant destination for business investment. The result was a dynamic, cohesive brand system that highlights the state’s unique assets while supporting long-term economic growth.

Marketing Strategy, Brand Positioning, Visual Identity, Campaign Planning, Print & Digital Design